Company News

Playtex Products

Author Image

By: TOM BRANNA

Editor

Playtex Products Sells Non-Core Brands l Playtex Products, Inc. announced that it has sold its non-core brand assets including Baby Magic, Mr. Bubble, Ogilvie, Binaca, Dorothy Gray, Dentax, Tek, Tussy, Chubs and Better Off. The brands were sold to Cenuco, Inc., parent company of Lander, a health and beauty care products company. The purchase price for the brand assets is $57 million in cash received at closing, subject to certain adjustments. “The divestiture of these brands is consistent ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters